BIG SIS THE LABEL

Big Sis The Label doesn’t follow dictated trends, we create wearable art that allows you to fully express yourself.

Founded in 2022 by Karen Mason, the label was built for individuals who know who they are and aren’t afraid to show it. Helping you to create your dream wardrobe that never goes out of style.

Our Mission

Conscious fashion is what we want to be known for.

• Deliberately choosing fabrics and prints which are always fabulous.

• Upcycling denim and re-working preloved items makes us feel like we are contributing to the solution (not the problem within the fashion industry).

• Creating 1-of-a-kind unique pieces that help your personality shine is what we were born to do!!

Sustainable Fashion

Karen's obsession with denim runs deep from her early 20’s and so does her commitment to always finding a better way of doing things. Some of our most iconic pieces are reimagined from vintage finds which now have the chance of a second life.

We don't mass produce. We drop limited runs of well thought out pieces designed to be worn for decades.

Join Us

It’s time to fully embrace your bold personality through what you wear.

Helping you to look and feel more confident (no matter what your age).

We're so glad you're here.

Much love,
Big Sis xx