Welcome to BIG SIS THE LABEL

Our Founder

Founded in 2022 by Karen Mason, BIG SIS THE LABEL is more than just a fashion brand; it's a creative vision brought to life. 

Originally from Melbourne, Karen has been living in Burleigh Heads for almost a decade now, where she launched her label to fill a gap in the market.

Our Mission

Inspired by the desire to build the ultimate timeless wardrobe, our mission is to encourage our customers to stop chasing the latest trends and to embrace their own unique style instead.

Sustainable Fashion

At BIG SIS, some of our designs pay homage to the vintage pieces you’ve been searching for but can’t find anywhere else. Karen's passion for denim shines through in our collections, where we focus on revamping and recycling materials (helping to reduce landfill).

We believe in quality over quantity, which is why we strive to be as conscious about the planet as possible. Instead of mass-producing, we offer limited drops of unique pieces designed to be worn in versatile ways across multiple seasons.

Empowering Women

Karen is dedicated to making women feel confident and hot at any age while wearing her label. Get ready to see an array of bold styles featuring lots of camouflage, graffiti, leopard and other classic prints that will never date.

Our Fashion Experience

Our fashion experience is a blend of elevated styling, timeless simplicity and functionality.

Each item is thoughtfully crafted to inspire confidence and joy in every person who wears BIG SIS THE LABEL.

Join Us

Join us on this exciting journey and let's create a conscious wardrobe that speaks to your own unique flair. We’re so glad you’re here!